10:16:50:14 MS 1920s young female teacher waves ruler over map of Brazil on wall; great shot classroom of boys about 13 years old wearing white shirts and ties watch teacher attentively from their desks; teacher again with ruler on map; CU map with Sao Paulo in center of frame, ruler strikes place of city on map; students obediently look down into books.
Producer Hills Brothers CoffeeAudio/Visual sound, color
10:17:13:00 Pan over 1920s silent movie theater audience, band visible on bottom edge of frame; CU screen projecting Brazil’s Gift produced by Castle Films.
10:17:31:28 CU antique typewriter from 1920s typing out some sort of receipt related to Brazilian-American commerce.
10:17:41:12 CU projection of film Brazil’s Gift with CU onscreen of hands sifting through coffee beans then VS inside Brazilian coffee cannery.
10:18:12:06 Great shot 1920s female secretary with short hair cut types out receipts on typewriter surrounded by huge piles of papers and checks and scattered over her desk; great shot pan up enormous pyramidal stack of papers made up of many separate stacks of paper tied with string into bundles.
10:18:23:25 Great shot 1920s mailman delivers mail to thin attractive woman with short flapper-style haircut outside front door of office with plaque for B. Studensky, M.D.; woman looks at booklet received by mailman; CU woman paging through booklet.
10:18:41:18 Great shot of radio announcer speaking into WABC Columbia microphone situated in kitchen where woman pours coffee into cups; great shot of woman in front of old-fashioned radio microphone receiving cup of coffee from disembodied hand, takes sip, and smiles approvingly.
10:19:15:25 Great shot of small live studio band recording in 1920s radio studio; MS female singer with long breads sings into NBC radio microphone, violinist plays in background. Great shot of live studio band playing in radio recording studio with seated guitarist looking into camera, NBS microphone blurred in foreground, clocks along wall in background as well is producer scene through glass window into control room.
10:10:37:16 Radio announcer speaks into antique box shaped NBC microphone; woman reads from script into mic; woman seated beside antique wood cabinet radio writing in notebook.
10:20:07:04 1920s young woman with short flapper-like hair in apron doing dishes; woman serves man cup of coffee and puts arm casually over his should as he takes a sip; CU handsome 1920s man takes sip of coffee and smiles approvingly at wife.
10:21:40:25 1920s football players in locker room. Two men in background sip cup of coffee behind man on massage table lying on his back with only a towel over his crotch receives massage from a trainer in a sleeveless undershirt around his inner-groin and down to his calves.
10:22:10:22 4 1920s men in navy hats, one with cigarette in mouth lifting large wood crate labeled Bokar Coffee Supreme.
10:22:55:27 Great LS of large crowd of people skating on frozen pond in 1920s; two women and one man wearing coat, gloves and ice skates seated at table on ice with large snow pile behind them are served coffee by waiter on ice skates; great shot of children and adults skating on frozen pond.
10:23:41:26 Two women and one man wearing coat, gloves and ice skates seated at table on ice with large snow pile behind them are served coffee by waiter on ice skates, police officer background and boy waving to get on camera behind the police officer.
10:24:04:09 Great CU shot of glass with three large ice cubes in it, fourth is placed on top, hot coffee is poured into glass causing large amount of steam, cream is poured into glass, contents are stirred with spoon; great MS two young women seat at table enjoying glasses of iced coffee.
10:24:59:06 VS Black waiter serving white woman cup of coffee in dining car of train.
10:25:12:02 Great low-angle shot from camera in hole between rails of railroad track as train quickly approaches and passes over it; CU Black waiter leans down to ask white woman in train’s dining car how her coffee is.
10:25:33:08 Great sequence: woman fast asleep in bed; CU disembodied hand knocks on door; blonde woman smiling groggily gets out of bed; CU hand knocks on door; CU woman from waist down slipping on shoes; woman jumps back into bed as hotel clerk delivers tray with coffee to woman in bed; Cu woman smiling takes sip of coffee.
10:26:52:21 CU newspaper article headline from 1920s “4 O’Clock Is Considered Zero Hour in Offices: Coffee Served in Many Offices in Eats”
10:26:58:23 Great shot of three wealthy looking business men in suits, two drinking coffee from espresso cups, one of which with cigar in hand, standing by window in high rise building with burlap sack labeled Santos in window sill.
10:27:07:05 Great shot of wealthy looking 1920s businessmen standing around table in board room, row of women seated along table, all take a sip of coffee; women wearing black dress with lace sleeves holding coffee pot serves coffee rich business men standing along perimeter of board room.
10:27:24:12 Three 1920s flapper-like women enjoying 4:00 coffee break at desks in General Electric Co. office.
10:27:57:29 VS housemaid in uniform delivers tray with coffee pot and coffee cups to four women seated at table; woman with short wavy flapper hair cut pour coffee from pot.
10:28:20:06 MS female school teacher stands in front of large map of Brazil hung on wall and points out Sao Paulo; CU ruler points out Sao Paulo; classroom of 13 year old boys in white shirts and ties obediently look up from their books.
December 28, 2015
The all american drink!
Plenty of wild images abound in what looks like a 1920s overview of a coffee media (for it's time!) campaign. Some radio, but a lot of print. I like how Knute Rockne is there as a spokesperson for this wonder drink. But there is much more wonderful images then that. Like that shot of a student getting his legs massaged by a coach. WHUT